[dropcap]The[/dropcap] ballet world took notice on Monday when Estée Lauder announced that the public face of one of its fragrances would be Misty Copeland, the American Ballet Theater star.
The news that she would promote the fragrance, Modern Muse, was seen in the industry as a commercial vote of confidence in the popular appeal of ballet — and especially of Ms. Copeland, the first African-American woman to become a principal dancer at Ballet Theater. Her personal story has been told in books and a documentary film; she has made the cover of Time magazine; endorsement deals with companies including Under Armour have helped spread her fame beyond the dance world; and there was even a Barbie doll made in her likeness.
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American Ballet Theatre (ABT) is a classical ballet company based in New York City. It has an annual eight-week season at the Metropolitan Opera House (Lincoln Center) in the spring and a shorter season at the David H. Koch Theater in the fall; the company tours around the world the rest of the year. ABT was founded in 1939 by Lucia Chase and Richard Pleasant and is recognized as one of the world’s leading classical ballet companies. ABT is also the parent company of the American Ballet Theatre Jacqueline Kennedy Onassis School, and was recognized as “America’s National Ballet Company” in 2006 by the United States Congress. (Wikipedia)
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