Black Panther, African American Entertainment, African American Film, KOLUMN Magazine, KOLUMN

[Watch] This Black Panther Toy Commercial Is More Important Than You Understand | Gizmodo

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[Watch] This Black Panther Toy Commercial Is More Important Than You Understand | Gizmodo



[dropcap]There[/dropcap] was no doubt in my mind that official, Marvel-branded Black Panther toys and playsets would hit stores just in time for the film’s release this February. But actually seeing the commercial for what Hasbro is offering made me pause and feel something deeply emotional. [mc4wp_form id=”6042″]

Black Panther, African American Entertainment, African American Film, KOLUMN Magazine, KOLUMN

If you ask many comic book fans of color which characters they grew up loving, there’s a good chance they’ll name a white character like Spider-Man, Wolverine, or Batman. To be fair, these characters are great, but the fact of the matter is they’re exponentially more widely marketed across a variety of media than other characters and so people come to know and identify with them more readily.